InkysBogos
Helping bring back family prices for food
inkysbogos.app
"There was a time when grocery shopping wasn't a choice — it was a calculation. That knowledge saved my family. Nobody should have to figure that out alone."
InkysBogos (inkysbogos.app) is a progressive web app that finds every Buy One Get One Free food deal within 10 miles of a user's location — grocery stores, restaurants, and delivery apps — all in one place, updated daily. Founded by Damon Thompson, a 25-year digital media veteran based in Atlanta, Georgia.
Grocery prices and restaurant costs have risen dramatically, putting real pressure on family food budgets everywhere. BOGO deals exist at virtually every major grocery chain and restaurant every single week — but finding them meant checking dozens of separate apps and websites before every shopping trip. Most families missed the majority of deals simply because nobody showed them all in one place.
Appifyio didn't just build an app. We delivered a complete product launch — brand, technology, legal compliance, marketing assets and go-to-market strategy. InkysBogos launched as a complete business, not just a piece of software.
The architecture advantage
Instead of triggering a new search for every user, InkysBogos searches once per city on a smart schedule and instantly serves results to every user in that area. The app scales to thousands of users with minimal cost increase — making InkysBogos one of the most efficiently built consumer apps in its category.
Launch results
17
Stores covered at Atlanta launch
95%+
Grocery coverage via proprietary search
$0
Ad spend required for initial growth
The challenge
BOGO deals exist at virtually every major grocery chain and restaurant every week — but finding them meant checking dozens of separate apps before every shopping trip. Most families missed the majority of deals simply because nobody showed them all in one place.
What we built
A mobile-first PWA that finds every BOGO food deal within 10 miles of a user's location — grocery stores, restaurants, and delivery apps — all in one place, updated daily.
What was delivered
- Zip code search returning hundreds of BOGO deals in seconds
- Grocery, restaurant and delivery app deals — Publix, Kroger, Uber Eats, DoorDash
- Smart city-level caching — deals refresh on automated daily/weekly schedule
- Inky's Kitchen — AI finds BOGO deals on every ingredient for any dish
- InkysBogos Plus subscription with expanded features
- Complete brand identity including Inky the mascot and go-to-market strategy
The outcome
17 stores covered in the Atlanta metro at launch. 95%+ grocery coverage. Remarkably low break-even. Zero ad spend required for initial growth. Appifyio delivered a complete product launch — brand, technology, legal compliance, marketing assets and go-to-market strategy.
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